Where Have All the Candy Bars Gone?
A brief meditation on the Kit Kat Dark, late-model capitalism, and loss
September / October 2004
Steve Almond Algonkian
Last year my friend Alec, who knows me to be obsessive when it
comes to candy, asked if I'd tried the new dark chocolate Kit Kat.
I hadn't even heard of this bar, but I quickly set out to find one,
which meant visiting every single Mobil station in the greater
Boston area, because this is where Alec found his.
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In the end, Alec brought me a bar, purchased from an obscure
pharmacy. It was absolutely mind-blowing, about 23 times as good as
the original version. The dark chocolate coating lends the fine
angles of the bar a dignified sheen and exudes a puddinglike
creaminess, as well as coffee overtones. This more intense flavor
provides a counterpoint to the slightly oversweet wafer and
filling.
Hershey's introduced the Kit Kat Dark -- along with a rather
unfortunate White Chocolate Kit Kat -- in fall 2001, but only as a
limited edition. Sure enough, soon after its introduction, the bar
disappeared altogether, and I was left in a state of angry
bereavement. It was not the first time.
As a kid, back in the '70s, I'd mourned several bars: The
Marathon, a simple rope of caramel covered in chocolate, which came
in a bright red wrapper that included a ruler on the back, a ruler
that was commonly used by those of us with male self-esteem issues.
The Choco-Lite, whose tiny air pockets provided a piquant crunch,
the oral analogue to stomping on bubble wrap. And, most
persistently, the Caravelle, which combined chocolate, caramel, and
crisped rice.
I realize these are the same ingredients as in the 100 Grand
bar. But I can assure you the two shouldn't be compared. The 100
Grand always leaves me with a mouthful of rubbery caramel. The
Cara-velle tasted more like a pastry: The chocolate was thicker,
darker, full-bodied, and the crisped rice had a malty flavor and
what I want to call structural integrity; the caramel was that
rarest variety, dark and lustrous and supple, with hints of fudge.
More so, there was a sense of the piece yielding to the mouth. By
which I mean, one had to work the teeth through the sturdy
chocolate shell, which gave way with a distinct, moist snap,
through the crisped rice (thus releasing a second, grainy bouquet),
and only then into the soft caramel core. Oh, that inimitable
combination of textures! That symphony of flavors!
Around the time I was starting high school, the Caravelle
mysteriously disappeared from the racks, which meant that I spent
countless hours describing it to one or another bemused shopkeeper,
girlfriend, therapist. I was frantic, inconsolable, really
annoying.
The disappearance of all these delicacies caused me to start
asking a larger question: How is it that candy bars go extinct? The
basic answer here is late-model capitalism. Big guys buy out little
guys, or drive them out of business, and their candy bars go the
way of the dodo. Caravelle's disappearance, for example, dates back
to the acquisition of Peter Paul by Cadbury in 1988.